about Jeff & Lori

Who We Are

Jeff and Lori Poole
Jeff and Lori Poole

Jeff and Lori Poole are photographers and co-owners of indigosilver studio, Photo Insight, and The Shoot Space.

Jeff and Lori Poole

Where it all began...

In 2010, two young photographers fell in love and decided to open a studio.  What we quickly realized was that all the passion and photographic skill in the world wouldn’t be enough to make us a successful studio.

We were broke and living in the basement of our studio.

We did what broke photographers do: tried to learn everything ourselves.  Did things the hard way, and did things the wrong way.  Fell flat on our faces… multiple times.  With the last few dollars in our bank account, we took our first business class.  And then another.  And another.  

We learned numbers and stats and workflow and marketing, and we turned our business around.

Within a few years of our first business class, we were featured in Professional Photographer magazine for our successful business overhaul.  Just one year later, we purchased our very own home.  And our studio has grown every year since.

Our path to success was paved with the help of mentors, educators, and friends who all believe the same basic premise:

A rising tide raises all ships. We believe in paying it forward. 

Where is your ship headed?  And how can we help you get there?

“I meet Jeff and Lori, at the beginning of my career and they have been an inspiration in every different aspect. They created a strong foundation for my Business and my photography skill. I highly recommend Jeff and Lori if you want to take your business to the next level.
Fernando Ordonez
Fernando Ordonez Photography.com

Meet Jeff

Master Photographer

Photographic Craftsman

  • Outgoing
  • Moderately inappropriate
  • Symmetry freak
  • Weddings & Headshots
  • Tech Geek
  • Workflow nut
  • Bourbon is my jam
about jeff

Meet Lori

Master Photographer

Photographic Craftsman

  • Introvert
  • Type A
  • Boudoir queen
  • Numbers guru
  • Price list dominator
  • Red wine classy gal


National Image Awards

National & international photographic competition merits

combined years in business

Joining forces over a decade ago creating indigosilver studio

Magazine Article Features

Shutter Magazine and Professional Photographer

Take the first step to success today

If you’re looking to elevate your business then take the first step to making it happen.  We offer either half day, full day, or two day intensive one-on-one mentoring options.

Whether you’re just starting out or a seasoned photographer who’s stuck in a rut and just can’t seem to navigate the ever changing world of photography, we can help.

We look forward to chatting with you!

Jeff and Lori

Where do you need insight?