Run your business with intention.
A yearlong business development program helping professional photographers align their pricing, sales, marketing, and systems with the business and life they want.
Next Cohort: Early 2027
More than tactics
Think beyond your next tactic.
Most photography business education focuses on isolated skills: pricing, marketing, sales, or systems. And those skills matter. But they're only pieces of a much bigger puzzle.
Change one piece, and you change how the others fit together. A strategy that works brilliantly on its own might not make sense for the rest of your business.
The Alignment Lab takes a different approach.
We help you understand how the pieces influence one another, so you can make intentional decisions that create a more profitable, sustainable business—and a better life in the process.
a whole-business approach
Six key areas. One aligned business.
The Alignment Lab explores six interconnected areas of your photography business. You'll strengthen each one while learning how the decisions you make in one area affect the others.
business design
Define the business you want to run and make intentional decisions about your capacity and profitability.
client experience
Create an experience that attracts the right clients, builds trust, and makes them want to work with you.
pricing & profit
Understand your numbers, price for profit, and create a sales process that supports your goals.
systems & automation
Build workflows and automations that save time, reduce friction, and support your client experience.
marketing
Reach the right people with clear positioning, intentional messaging, and effective marketing strategies.
inquiry & conversion
Turn interest into bookings with a thoughtful inquiry and consultation process that builds confidence.
how it works
A year of focused development.
The Alignment Lab is a yearlong, small-group program designed to help you turn knowledge into meaningful progress. Through structured education, practical implementation, personalized feedback, and accountability, you'll build a stronger business one intentional decision at a time.
01
build
Learn the principles, make informed decisions, and put new strategies to work in your business.
02
revisit
Evaluate what's working, refine your approach, and adapt as your business evolves.
03
integrate
Connect the pieces so your decisions support one another—and the business and life you want.
be part of the next cohort
Your next chapter starts here.
The next Alignment Lab cohort is planned for early 2027.
Join the priority interest list to hear about enrollment, program details, and opportunities to connect with Jeff and Lori.
get first access
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